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A new wave of cautious optimism is building in the industry: advertising revenue is forecast to improve, content distributors are reporting increases in profits and there is a flurry of mergers and acquisition activity.

Some things have not changed though: the business models upon which most entertainment companies have traditionally been built and run are becoming obsolete.

Behind the optimism there is a pressing need to replace the decline in physical revenues with digital business models that will sustain an organisation

Media and entertainment has gone mobile and interactive in a way that was not possible before. The fixed, captive audience has all but gone away. New mobile devices, such as Kiosks, POS, ATms , Screen Display Terminals, Smartphones and Tablets, are being used for entertainment as well as communications purposes, whilst Social Media has given the audience a powerful voice. The consumer of entertainment and media services can be anywhere at any time and has the power to influence your audience. This makes the targeting, monitoring and analysis of such individuals and their needs more difficult and far more important.

That means basing decisions on sound information and data. Media companies need the most accurate and up-to-date information on consumers and subscribers and their behaviour. Better information utilisation can allow companies to command higher rates from advertisers and increase up-sell and cross-sell opportunities. It also enables them to target their offerings better, keeping the fickle customer satisfied, loyal and less likely to churn.

PMM has demonstrable real-world experience of working with media and entertainment clients to address the challenges of the 21st century market.

Our Media and Entertainment solutions include:

1. Customer Intelligence for Media
2. Digital Content Design Services
3. Intellectual Property and Rights Management



Contact us to day for your advert design and publicity .