PROFFY MAXIMEDIA- WHAT MAKES OUR BUSINESS MODELS SUSTAINABLE

Overview

Our aspiration is to deliver optimally by building a leading PROFFY MAXIMEDIA in Africa. The sustainability of our business performance is driven by out structure, people and reach – giving us a true competitive advantage.

Our structure has clustered similar business to improve coordination and specialization while ensuring an optimal legal and compliance framework.

Specifically, the separation of the media office, pmmnews business from operations, provides a platform for enhanced focus on growth of our company and other subsidiaries allows for greater risk management supervision and enables optimal capital allocation decisions.

Our passion to constantly up-skill the competencies of our people has been the driving force behind our staff transformation program with initiatives such as talent management, cross-pollination and fertilization of knowledge , mentoring, etc.

Our sponsors and stakeholders desire a long –term stream of value, and it is our responsibility to ensure the business drivers are in place to support this aspiration.

The following are the key drivers we have put in place to make the company business model a sustainable one;

1. Strong Leadership and Good Governance

2. Careful Risk Management

3. Delivery Business Responsibly

4. Ethics and Compliance




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